What we do
We specialize in Virtual Reality, an innovative tool that allows you involve your audience in a new and
unique way. It lets a person be the protagonist of your story, immersing them in an emotional brand
Virtual Reality application
Telling a story is always the best way to communicate and create an emotional connection with someone. However, in today’s marketing world, brands need to do more showing than telling: they need to transform the experiences they will offer into something tangible.
Traditional storytelling evolves to storyliving through the Virtual Reality.
In this way you can make people live your story, you can take them behind the scenes to discover your products’ realization, letting them do everything they couldn’t do without VR, to make them experience things that otherwise they could not, and last but not least, to try your product and/or have experiences that the same product enables you to have.
Virtual Reality creates empathy. The observer becomes more receptive, if they can be an active part
of the action, moreover they feel messages in a more effective way, so that they last longer in their
memory. In this specific way, the brand remains in the consumer’s mind long after the experience’s
If it is used in the right way, virtual reality fits successfully within business logic and processes, to
simplify the natural development of a relationship between brand and consumer, letting the person
become both lead and client.
Virtual Reality creates something called “presence”, which means the sensation of being in a different place from where you’re currently at. In this way, people have the possibility to “live” these new experiences from different points of view, ensuring a high level of involvement.
Why is it successful?
It is immersive
When consumers wear their headsets, they find themselves completely inside a specific content. In other words, less distractions and at the same time more attention to the message.
It is emotional
The experience’s strength in VR is stronger than the one consumers can feel through the use of a traditional media. It generates strong emotions, which lead into real and natural movements and reactions.
It is memorable
The brain works in a easier way if it associates specific moments to specific places. For this main reason people’s minds potentially remember a VR experience for a very long time.
It is new
Nowadays media and the public pay close attention to what concerns the VR world. Speaking in regards to media exposure, companies that experiment with this new technology sooner than others will enjoy huge media exposure benefits.
What we make use of
Google Cardboard is a cardboard kit, self–assembled together with two lens projected for the head’s movement. It transforms your smartphone in a virtual reality headset. Its lens transform the two phone’s screen images in a unique one, creating an immersive journey on par with more complex headsets.
Samsung Gear VR
Samsung Gear is a VR headset composed by two special lens, which follow the head’s movement to offer a complete and stereoscopic vision. In this way it guarantees the best virtual experience. It is compatible with the most recent Samsung phones.
Do you want to create your own experience in virtual reality?
Contact us for a free consulting.