A project created with the aim of presenting, through interaction and gaming dynamics, the importance of CIM 4.0, Michelin's new Innovation Lab, an innovative space with the function of providing operational support for manufacturing companies in the area on the digitalization front of industrial processes

The user within the experience is guided by a friendly Michelin high-tech robot that will lead to get to know and discover, one challenge after another, the possibilities and services offered by the technological innovation hub.