Continuus Properzi VR Experience
Continuus Properzi
Potential customers and investors, technology partners, professionals in the metallurgy sector
Project TypeVR, Gamification, Haptic Bridge
ScopeMarketing & Sales
A VR storytelling and gamification experience designed for trade shows, capable of transforming the technological complexity of industrial components into an interactive and engaging game.
To convey the excellence and technical sophistication of Continuus Properzi’s solutions in the fast-paced environment of a trade show, moving beyond the static nature of technical catalogs to clearly and simply demonstrate the performance gains these products deliver.
A “business-first” VR experience that serves as a catalyst for engagement and a filter for qualified leads. Users take center stage in the transformation of a foundry, actively testing the effectiveness of Properzi's solutions.
The Project
Continuus Properzi VR was developed as a high-level sales and positioning tool. The project goes beyond the concept of entertainment to become a negotiation aid: the experience allows you to guide prospects through complex technical scenarios (Aluminum or Copper) in just a few minutes, breaking down cognitive barriers and accelerating the process of understanding the product. The goal is not only to demonstrate the product’s value and make the competitive advantage of Properzi machinery tangible, but also to engage the user in an interactive experience that enhances memorability and facilitates subsequent sales conversion at the trade show booth.
Inside the experience
When wearing the headset, the user virtually enters a foundry that needs to be optimized. Here, they will be asked to intervene by integrating Properzi components. Acting as a problem-solver, they witness a technological transformation in real time: the environment changes, efficiency increases, and interactive UIs appear, displaying technical data and performance improvements. The climax is the “physical-virtual bridge”: at the end of the experience, a virtual gold card is placed on the user’s palm in VR while, simultaneously, a real operator places a physical card on the visitor’s hand. This ‘wow’ effect breaks down the digital barrier, leaving a physical “anchor” in the user’s hands that facilitates the start of the actual commercial conversion at the booth.
About the design
The experience architecture balances technical rigor with interactivity, transforming innovation into a high-conversion sales tool.
Key development elements:
- Lead Profiling: The modular structure (Aluminum/Copper) acts as a filter: it identifies the prospect’s interest within the first few seconds, enabling the sales team to take a targeted approach after the experience.
- ROI Visualization: The transformation narrative (inefficient foundry vs. optimized foundry) makes the value of Properzi’s technology tangible, visually demonstrating the return on investment.
- Data Visualization: Virtual buttons and on-demand technical data sheets allow users to delve into complex specifications without weighing down the narrative, keeping engagement high.
- Haptic Bridge (Brand Recall): The synchronization between the virtual and physical cards creates a unique sensory “bridge” that imprints the brand in the decision-maker’s memory, facilitating sales follow-up.
- Logistical Scalability: The entire production line becomes a portable, global asset, eliminating the transportation costs of physical machinery and ensuring message consistency at every trade show worldwide.