Getinge Showroom VR

Getinge's Sales Force

Healthcare

Target

Doctors from various specialties

Project Type

Virtual Reality

Scope

Healthcare

Overview

An interactive experience to explore and test medical devices, improving training and reducing transportation costs.

Challenge

Identify the most effective ways to promote the purchase of medical equipment in an agile way, highlighting product benefits and enabling hands-on testing to support safe decision-making while reducing transportation costs.

Solution

A virtual reality platform for digitizing products and equipment, enabling engaging, fast, and effective communication while allowing users to explore features and understand their advantages.

The project

The “Getinge Showroom VR” project offers medical professionals advanced digitization of products and related processes. Thanks to immersive simulation, users can explore medical devices, such as operating tables, test how they work, and analyze complex aspects — including detailed component breakdowns and practical demonstrations of functions, procedures, and troubleshooting of potential issues.
This innovative approach enhances learning, reduces resistance to change, improves technical-commercial skills, and cuts the costs of traditional demos, enabling training that can be replicated infinitely.

Inside the experience

By wearing the headset, users access a virtual platform that allows them to remotely explore tools and functionalities without the need for physical meetings. On the home screen, they can choose between different product experiences or follow an immersive guided procedure for configuring and using medical devices, such as operating tables.

Through preliminary training, which can also be repeated for educational purposes, doctors can deepen their understanding of operational procedures and grasp the complexity of medical devices. Simulating usage during the purchasing process builds confidence, eliminates learning-related anxiety, and facilitates the adoption of new technologies.

About the design

The Getinge Showroom VR experience offers realistic and functional interaction within a virtual medical environment, featuring equipment faithfully replicated to match reality. Through simulations and visual elements impossible to achieve in the real world, it allows users to gain deeper insights into the advantages of the technical and technological solutions integrated into each piece of equipment.