Sinis VR – Your Secret Experience in Sardinia
GAL SINIS
Tourism operators
Project TypeVR experience
ScopeTourism
An immersive and emotional experience in the authentic heart of the Sinis, revolutionizing the way the territory is experienced and promoted.
Present the Sinis Peninsula in Sardinia innovatively at trade fairs, sparking curiosity through a collective message that showcases how ten resilient organizations enhance the tourism potential of a still little-known territory while preserving its authenticity.
A virtual reality “business card” that takes users through a range of contrasting sensations, celebrating the history, culture, natural landscapes, archaeological heritage, gastronomy, and craftsmanship of the Sinis Peninsula.
The project
The Sinis – Your Secret Experience in Sardinia project offers a unique opportunity to convey the emotions of a real journey through the Sinis Peninsula. While traditional tourism allows for physical exploration, virtual reality enhances perception with immersive narratives and sensory suggestions that go beyond mere observation.
At the heart of Sinis VR is not just the reproduction of reality, but the emotional engagement of the user, guiding them to rediscover the contrast between daily frenzy and the regenerating silence of Sinis, making them an active protagonist of the journey. This innovative promotional tool overturns traditional communication paradigms, freeing the user from content overload and allowing them to explore freely. An approach in harmony with an authentic land, revealing itself only to those who know how to connect with its ancient heartbeat.
Click here to explore the project's official website.
Inside the experience
By wearing the headset, users access a 3D virtual platform (6DoF) for an immersive journey through the Sinis Peninsula. The experience begins in a hectic office, encouraging the user to slow down and take an active pause. They will control the experience with their hands, which hold the magical power to attract objects and accept the invitation of a virtual key—offered as an escape from the frenzy—a guardian of Sinis' secrets.
This key, both guide and inspiration, unlocks doors to natural, archaeological, and historical landscapes. From the harmony of art, music, and nature at the Parco dei Suoni in Riola Sardo, to the tranquil beauty of Cabras Lagoon, where land and water meet, each setting is enriched by ambient sounds and voiceovers. The user will immerse themselves in a space of calm and discovery, deeply connecting with the land’s energy.
Throughout the journey, glowing elements will reveal the stories of ten local organizations—promoters of the project—that the user can draw closer to, uncovering their secrets. At the end of the experience, the virtual key will become physical, placed in the traveler’s hands by an on-site operator, leaving behind a tangible memory of a journey between the real and the metaphysical.
A unique experience, offering a momentary escape from the hustle of the trade fair and sparking the desire to truly experience Sinis.
About the design
The Sinis VR experience offers interaction with the numerous distinctive elements of a territory, all condensed into a single immersive journey. Users can not only quickly and practically discover the wonders of the territory, faithfully recreated, but also dive deeper into the individual realities that make it unique through the use of Hand Tracking. This technology allows users to interact with the virtual environment without the need for physical controllers, using their own hands, enabling a natural engagement and making the experience more dynamic and personal.