Stardust VR
Stardust
Fashion companies
Project TypeVirtual Reality
ScopeMarketing
A project designed to present fashion trends through a new language, adding a new level to minimal design: emotion.
Presenting fashion trends, adding a new level to minimal design: emotion.
An immersive journey through colors, shapes, and materials, within a precise look and feel, to "experience" rather than just "see" fashion trends.
The project
Stardust VR is born to innovatively and engagingly present new trends within the fashion world, transforming the trend book into a new dimension. In addition to the three minimal design characteristics—color, shape, and material—Stardust VR adds a new layer: emotion. How? Through the use of a new artistic expression language: virtual reality. A technology that allows immersion, through a headset, into three-dimensional worlds and experiences capable of generating a sense of presence.
Inside the experience
Wearing the Oculus Quest 2 headset, the user is transported on an emotional journey through colors, shapes, and materials, discovering details that are so close, so changing. Within the immersive experience, every element finds its expression: every hue, every habitat, every combination is connected to the trends created by Nello Marelli for STARDUST srl; every surface, every decoration has been carefully researched and finely crafted. The challenge? Presenting fashion trend colors with virtual reality. The new goal? "Experience" color trends rather than just "see" them.
About the design
Thanks to virtual reality, the trend book is no longer just a physical object to flip through and touch but transforms into a true sensory experience, an immersive journey within a precise look and feel. A new artistic expression language that required an in-depth understanding of the technology, necessary to study how the essential design elements—shape, color, and material—can be presented and subsequently developed and positioned within the experience.
A technical-creative challenge involving the team of 3D artists and developers, realized in Stardust VR.