Tavola Game Experience

Tavola Spa

Marketing

Target

Employees, management, corporate event attendees

Project Type

Virtual Reality Game

Scope

Marketing & Team Building

Overview

An immersive brand game that makes the participants of the Tavola S.p.A. corporate event active protagonists, moving beyond the static nature of conventions to strengthen engagement and the sense of belonging.

Challenge

To narrate the history and evolution of Tavola S.p.A. during the corporate event, overcoming the passivity of traditional presentations. The goal was to make participants active protagonists of the storytelling and strengthen team spirit.

Solution

A VR experience that gamifies the company history, transforming it into an interactive team challenge. Learning Tavola's key milestones happens through fun and competition, ensuring a vivid and lasting memory of the event.

The project

The immersive Tavola VR game was designed to be the entertainment centerpiece of the corporate event. The project meets the brand's need to celebrate its journey—from its founding in 1947 to today's revenue milestones—without appearing self-referential or boring.
The introduction of competitive mechanics (scores, leaderboards, timed challenges) transforms content consumption into an activity of implicit Team Building: participants do not just compete for points, but internalize the company's successes while playing.

Inside the experience

The experience is built to enhance Brand Identity in every detail. Upon putting on the headset, the user is welcomed into a Tavola-branded hall dominated by a gigantic information screen. The experience opens with the date "1947 - Tavola Foundation."
The gameplay is designed to be accessible to everyone (pick-up-and-play): the user must throw a ball to hit cubes and accumulate points. As the user clears levels, they "unlock" the company's history: from the first steps to the present, every wall broken down is a milestone achieved.
The finale is designed to gratify both the employee and the company by displaying the current corporate revenue alongside the player's total score, combining personal satisfaction with the collective success of the brand.

About the design

The experience is designed to balance learning and entertainment, using iconic visual cues and time-based mechanics to pace the narrative.
Key Development Elements:

Immersive Brand Experience: Every visual element, from the hall to the game objects, is customized to reflect the visual identity and iconic products of the company (e.g., Arbre Magique textures).

Content Scalability: The modular structure allows for the duration and messages of the "levels" to be adapted based on the event timing and the key messages to be conveyed.

Arcade Mechanics & Scoring System: Intuitive gameplay and instant gratification transform company history into a score-based challenge, maximizing emotional engagement and positive competition among colleagues.

Measurable Engagement: The scoring system offers an immediate KPI of engagement and encourages repeating the experience, maximizing the ROI of the installation during the event.

Focus on the Message: The narrator's voice and the visual updates on the scoreboard ensure that, despite the frenzy of the game, historical information is clearly received.