Effezeta VR presents the company's flagship products in a new and immersive way. An interactive experience that targets a wide audience, from students to industry professionals, combining gaming and product marketing to generate engagement and transfer the message in a profound way. 

A virtual reality project that consists of six experiences, each dedicated to a specific product, the design of which follows a specific escalation: product selection - presentation of its features - assembly - game and strengths testing. A type of design that allows even those who have never used virtual reality to easily become familiar with the technology.

Effezeta VR was designed for the MADE fair in Milan and extended as a promotion and sales tool in support of the sales network.